Founder & CEO | B2B Technology Leader
I'm a founder-operator who builds and scales B2B technology businesses through growth, complexity, and change. My strength sits at the intersection of strategy and execution.
Key achievements from building and scaling A Million Ads
I founded and led A Million Ads, where I pioneered dynamic creative technology for audio advertising and scaled the company from zero to international commercial success across the UK, US, and Europe.
As CEO, I operated across the full stack: product invention, go-to-market, revenue growth, fundraising, international expansion, and building high-performing cross-functional teams. I wrote the code for the first version of the tool before building a product and engineering team to scale.
I've taken ideas from first principles to shipped product, turned early traction into repeatable revenue, and helped businesses professionalise as they move from founder-led to institutional scale. I'm most effective where clarity, pace, and judgement matter, particularly in high-growth or transitional environments.
AI has been a practical part of my work for years, not a buzzword. Since 2018 I've embedded AI into production software, worked hands-on with model development and proprietary data, and used modern AI tools day-to-day to accelerate decision-making, prototyping, and delivery.
I'm now exploring senior operating roles (COO, revenue, or founder-right-hand) where I can bring leverage, calm, and momentum to ambitious teams scaling their next chapter.
Over two decades of building, scaling, and transforming media and technology businesses
AMA (A Million Ads)
London, United Kingdom
Founder and CEO of industry-first Dynamic Creative and Personalization startup for digital audio. A Million Ads provides dynamic audio advertising for users of podcast, digital radio and music streaming services in the UK, Europe and the US.
Global Radio
London, United Kingdom
Leading the next phase of growth for the UK's largest commercial radio operator, owning the strategy that will transform the business into a fully digital music and entertainment publisher.
Intel Corporation
Consulting engagement with Media division of Intel, advising on strategy and product roadmap.
BBC Policy and Strategy
London, United Kingdom
Managing strategy projects with multiple stakeholders, clarifying and communicating complex issues to a broad audience across the BBC, including the Director General.
Techlightenment (SMART)
Director at social media advertising and data start-up.
Ingenious Media
Senior Consultant with strategy consultancy combined with quantitative and qualitative research agency.
Bauer Media (Key 103, The Hits, Smash Hits)
XFM Manchester 97.7
Spectrum Strategy Consultants
Boutique media and telecoms strategy consultancy.
IBM PC Company / NetInfo
Core competencies developed over two decades in media and technology
Taking ideas from first principles to shipped product. Building from zero to scale with clarity, pace, and sound judgement in high-growth environments.
Since 2018, embedding AI into production software, working hands-on with model development and proprietary data to transform business operations.
Turning early traction into repeatable revenue. Go-to-market strategy, international expansion, and building sustainable growth engines.
Building and leading high-performing cross-functional teams. Helping businesses professionalise from founder-led to institutional scale.
Deep expertise in digital audio, dynamic creative, personalization technology, and the transformation of traditional media to digital.
Raised $5.5M+ in angel and seed rounds. Managed investment pipelines and successful acquisitions at major media companies.
Organizations I've worked with and for throughout my career
MEng, MA (Hons) - Manufacturing Engineering
1997 - 2001
I'm exploring senior operating roles (COO, revenue, or founder-right-hand) where I can bring leverage, calm, and momentum to ambitious teams scaling their next chapter.
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